Lorna Murray: The Sustainable Chic Brand Buyers Need to Know
Australian accessory brand Lorna Murray has carved out a distinctive position in the luxury market through its commitment to sustainable practices and artisanal craftsmanship.
Who We Are
AliOli is a European fashion and lifestyle sales agency owned and led by a British–Spanish husband-and-wife team with over 50 years of combined experience in retail, fashion, and marketing. Founded in 2010 and incorporated in 2015, AliOli operates permanent showrooms in the UK and Spain.
Over the years, we have built long-standing relationships with leading department stores and independent boutiques across Europe. We take a professional, hardworking, and transparent approach to business, fostering long-term partnerships—many of our brands have been with us for over 15 years.
AliOli is led by its founders, a British–Spanish husband-and-wife team with more than 50 years of combined experience in retail, fashion, and marketing. With a clear understanding of the European fashion landscape, they have built AliOli into a trusted sales and brand development partner for both established and emerging labels.
Since founding the business in 2010, their leadership has been defined by long-term thinking, strong commercial relationships, and a hands-on approach to brand growth. Their deep industry knowledge and commitment to integrity continue to shape AliOli’s strategic direction and enduring partnerships across Europe.
Marketing
Market your brand to top retailers
- Online showroom onboarding
- Wholesale online ordering
- Trade fairs
- Collection shoots
- Seasonal marketing plan
Public Relations (PR)
Get your brand noticed
- Digital media PR Plan
- Colaborations with influencers
- Traditional media events and communication
- Brand collaborations (e.g Liberty x your brand)
- Hoisery factory, Spain
What We Do
AliOli offers an integrated sales, marketing, and PR approach designed to drive commercial growth in targeted markets. We operate two permanent showrooms and organise pop-up showrooms in key European locations.
Acting as an extension of your team, we support both emerging and established brands with local sales representation, PR and marketing support, and the organisation of brand events, including press days and pop-ups. We collaborate with a trusted network of influencers and journalists to generate visibility around launches, collaborations, and seasonal collections.
Our involvement is flexible and always guided by our core objective: identifying and securing stockists that align with your brand’s values.
Acting as an extension of your team, we support both emerging and established brands with local sales representation, PR and marketing support, and the organisation of brand events, including press days and pop-ups. We collaborate with a trusted network of influencers and journalists to generate visibility around launches, collaborations, and seasonal collections.
Our involvement is flexible and always guided by our core objective: identifying and securing stockists that align with your brand’s values.
Manufacture
Factory sourcing in Spain and Portugal
- White label production
- Introduction to range of manufacturers in Spain and Portugal
- Factory visits
- Production management
Our Brands
Case Studies
CONDOR MODA INFANTIL
Condor Moda Infantil
Condor is a Barcelona-based hosiery brand with over 125 years of heritage. In 2015, Condor partnered with AliOli to expand its presence in the UK.
Services Provided
- UK sales representation
- Recruitment of over 100 new UK stockists
- Private-label hosiery production management for UK brands
- Ongoing account management
Results
- Over €0.5 million in sales generated in southern England (2025)
- Nearly 10% year-on-year sales growth (2024/25)
- Press Day 2026 generated over 100 Instagram reels and more than 3,000 new engaged followers
"The relationship between Cóndor and AliOli The Agency has been a key driver of our international expansion. Thanks to their excellent sales management and consistent, transparent communication, we have successfully positioned our brand in prime retail locations. It's a pleasure to work with such a professional team who are as passionate about Cóndor as we are."
LORNA MURRAY
Lorna Murray is an iconic Australian accessories brand.
Services Provided
- Sales representation across Europe and the UK
- First-season stockist recruitment in Sweden, France, the UK, Italy, Spain, Switzerland, Luxembourg, and Portugal
- Brand collaborations with aligned childrenswear and womenswear labels
- Department store onboarding and ongoing account management
ALIOLI PRESS MORNING 2026
In February 2026, AliOli hosted a press morning attended by 75 journalists, stylists, influencers, and photographers.
Results
- 75 attendees from 120 invitees
- Over 120 Instagram reels
- More than 50 brand-focused posts
- 15 editorials published (as of March)
- 18 influencer collaborations
- 25 stylist product requests
Events
A guide to best purses & crossbody bags
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10 fresh ways to wear a jacket
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My favourite fashion trends 2026
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What accessories do you really need
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